Etsy Search Workshop Coming Right Up!


How do you get found on Etsy? And what does Google have to do with it? Join me THIS Wednesday, Sept. 23, 2020 for an online Zoom webinar exploring all things Search! Co-hosted with Mary Thibault and ‘broadcast’ from Thibault Gallery. I’ll be sharing slides from Etsy as part of the Etsy U program. Details below!

Getting Found on Etsy – How Search Works

September 23, 2020 | 7:00 – 8:30 PM EDT – Cost:  $15

You’ve got wonderful products, great photographs, and you’re all set with pretty packaging and shipping tape… but how do potential customers find your shop?  It’s all about SEO – Search Engine Optimization. We’ll delve into the workings of Etsy search, from keywords to conversion rates, exploring ways to optimize your shop listings to help match them with potential buyers.  As a bonus, we’ll talk some Google, too.

Register for the Search Workshop here.

And, could your Etsy shop use some Social Media savvy? Read on:

Your Etsy Shop on Social Media

September 30, 2020 | 7:00 – 8:30 PM EDT – Cost:  $15

Instagram, Facebook, Pinterest, YouTube, Twitter… How do we keep up?  We’ll look at some of the main channels in the Social Media world and how they can help connect your shop with potential customers.  Then we’ll offer tips on choosing the right one(s) for you. Learn how to share photos, videos and stories, and how to make a plan for your shop’s social engagement that won’t overtake the rest of your life!

Register for the Social Media Workshop here.

Note:  Etsy U workshop participants will receive a “check in” link to provide an email address and the name of their Etsy shop. That’s actually how I’ll get credit for teaching the classes! Etsy states that it will not share personal information with unrelated third parties for marketing purposes. (I have completed trainings this year as an Etsy U instructor, but I am not an employee of or representative of Etsy. )

ETSY U Workshops – Series of Three – with Me! :0)

I’ve received training this year to be an Etsy U instructor. And now I’m ready to share what I’ve learned! I’m offering three workshops this month on Zoom, all online and to be recorded in the lovely Thibault Gallery (a couple doors down from my own studio) in downtown Beaufort. Mary Thibault and I are hoping to offer in-person workshops, too, but for now, all Etsy workshops are online. Read on for details, and feel free to email me with any questions. Space is limited. (robyn@artsyletters.com)

Just in time for your holiday prep! Here’s the scoop:

New to the world of selling on Etsy, or would you just like to spruce up your skills? Whether you are an entrepreneurial Etsy maker, a vendor of vintage treasures, or a curator of craft supplies, these tips from Etsy can help you grow your business.

Join Robyn Hood Black of artsyletters® for some “Etsy U” tips in this September webinar series!  We’ll be coming to you from the lovely Thibault Gallery in Beaufort, SC, where artist and Etsy shop owner Mary Thibault will keep our 90-minute meetings humming with Southern hospitality.   

On Etsy since 2012, Robyn completed trainings this year to become an Etsy U instructor. You’ll benefit from content that comes straight from Etsy, as well as personal experience from Robyn (& Mary). Participants will have access to the slides after each session –a great resource in itself.

Sign up for one, two, or all three webinars. (We plan to record these and make them available for a limited time period following the classes, technology willing.)

Etsy Shop Branding Basics & Beyond

September 16, 2020 | 7:00 – 8:30 PM EDT – Cost: $15

What promise does your brand make to your customers?

We’ll help you discover or fine-tune that, and then we’ll explore how your shop’s images, messaging, packaging, customer service and more help you keep that promise.  A great introductory workshop and also helpful for those who have been around the Etsy block a few times!

Register for the Branding Workshop here.

Getting Found on Etsy – How Search Works

September 23, 2020 | 7:00 – 8:30 PM EDT – Cost:  $15

You’ve got wonderful products, great photographs, and you’re all set with pretty packaging and shipping tape… but how do potential customers find your shop?  It’s all about SEO – Search Engine Optimization. We’ll delve into the workings of Etsy search, from keywords to conversion rates, exploring ways to optimize your shop listings to help match them with potential buyers.  As a bonus, we’ll talk some Google, too.

Register for the Search Workshop here.

Your Etsy Shop on Social Media

September 30, 2020 | 7:00 – 8:30 PM EDT – Cost:  $15

Instagram, Facebook, Pinterest, YouTube, Twitter… How do we keep up?  We’ll look at some of the main channels in the Social Media world and how they can help connect your shop with potential customers.  Then we’ll offer tips on choosing the right one(s) for you. Learn how to share photos, videos and stories, and how to make a plan for your shop’s social engagement that won’t overtake the rest of your life!

Register for the Social Media Workshop here.

Note:  Etsy U workshop participants will receive a “check in” link to provide an email address and the name of their Etsy shop. That’s actually how I’ll get credit for teaching the classes! Etsy states that it will not share personal information with unrelated third parties for marketing purposes.

*wee* Summer Break & Found Poem Collage Video


Click here for my how-to video on YouTube!

Greetings, Art Lovers! TWO Things:

1.) Last week, I was delighted to be a guest presenter for young creatives at Camp Conroy, sponsored by the Pat Conroy Literary Center. It was my first time doing a craft workshop VIRTUALLY. We made found poem collages, like the sample I’m holding above. If you need a fun literary art project this summer, feel free to click the link under the picture and you can enjoy a mini tour of my studio, and the lesson I made for the campers, start to finish! :0)

2.) My Etsy shop will closed for a little summer break June 26 – July 2. If you send me a message through Etsy, I’ll try to respond in a timely-ish manner! (My physical studio is still closed for the time being.)

Here’s to good books, good poems, and soul-nourishing art. Stay safe and well, and see you soon!

#shopsmall – we take it seriously at artsyletters… Click link beneath pic for Teeny Wee Rita’s acting debut!

https://www.facebook.com/Artsyletters/videos/997881883904509/

Psssttt…. artsyletters is the “Spotlight Business” for First Friday, March 1!

This Friday, March 1 from 5 to 8 p.m., downtown Beaufort celebrates the 5th anniversary of FIRST FRIDAY!

Kick off March with a “Stop and Shop” evening in downtown Beaufort this week. Thanks to the hard work of many, spearheaded by Mary and Eric at Thibault Gallery, FIRST FRIDAY is celebrating its 5th anniversary. (Thibault Gallery is, too – go by and give them some love!)

I’ll be hanging out at the clock downtown with Rhonda and Bernadette from the City of Beaufort. Come by and say hello! And then go check on Jeff, who will be minding the store at my studio at 811 Bay Street upstairs, with help from the wonderful Kim Poovey. Need some “literary art with a vintage vibe”? We’ve got you covered with my handcrafted gifts for readers and writers. Many of my items are also available at The Beaufort Emporium – be sure to enjoy the unique gifts and treats you can find there, seven days a week!

Enjoy an evening of strolling, entertainment, refreshments, catching up with old friends and making new ones – and maybe a little local shopping and dining! (If it sprinkles, we won’t let it dampen our spirits. It will just help green up our beautiful town for March.) See you Friday evening!

NIGHT ON THE TOWN… We’ll have Kim Poovey! And Mice! And Wassail!


Happy Holidaysd!  Join us in the Studio at 811 Bay Street (upstairs) for NIGHT ON THE TOWN!  5-8 p.m.  We’ll have Special Guest Kim Poovey!  And DICKENS’ MICE!  And Wassail!

And LOTS of fun and shopping downtown… perfect way to ring in the Season!

See you there – :0)

Upcycled Ornament Workshop – Join Us!


It might still feel like summer, but technically, it’s fall – and the holidays will be here before we know it!  Kick the season off with a fun afternoon playing with vintage finds and creating with new friends.  Folks from my spring mixed media workshop at Coastal Art Supply (click here for their contact info) asked for more, so I’m offering an  Upcycled Holiday Ornament Workshop on Saturday, Oct. 13, from 1 to 3:30 p.m.

All materials provided, including vintage postage stamps, antique ribbon, vintage text, vintage brass file cabinet label holders, vintage beads and charms, and vintage clock chain!  Participants will learn collage tips and how to work with jump rings.

Make something for yourself, or to check off a name on your gift list!  Sign up at Coastal Art Supply in downtown Beaufort, SC, or contact me for more info.  :0)

Found Poem-Mixed Media Workshop Highlights!


What fun!  I was honored and thrilled to present a found poem-mixed media workshop here in Beaufort last week, downtown at Coastal Art Supply, just a block from my studio. We had a full table with nine folks, with lots of earnest creating and snips of scissors. (This was a more intimate version of the Found Poem Makerspace workshop I presented in Bellingham, Washington, in the fall of 2016 with a few dozen children’s poets and other brave creative souls. Revisit that link for more of the step-by-step process.)

DSC07450 group shot workshop 2018 03 p a

Our text for finding poems, also serving as our substrate (surface) were Edu-cards from the 1960s or so.  I offered a choice of “shell” or “butterfly,” with complementary vintage bookplates, postage stamps, and bits of stamped brass bling. Of course, the actual subject of the poem and visual elements were up to each artist!  That’s the fun part.  The art (made in just two hours!) was tucked into a 5X7 mat, ready to pop into a frame.

Jill made this gorgeous piece:

©Jill W.

©Jill W.

take a hike

in the spring encountering

Every roadway while

butterflies

rise in clouds

Being strong intelligent

they have 

ability

are

successful

©Jill W.

Yes!  Butterflies as strong and successful!

Jill and Sierra creating mixed media magic!

Jill and Sierra create mixed media magic!

For her collage, Jill’s daughter Sierra conjured up WONDER, from an Edu-card with text about a shell.  (I’m featuring this poem over on my author blog for Poetry Friday, too!)

©Sierra W.

©Sierra W.

WONDER

grace    beauty   perfect

strange

oriental

But, let’s stop and think.  Maybe it is

a builder

for 

ideas.

©Sierra W.

I just love that – and the cool tones and mysterious palette Sierra chose to illustrate it.

Kim Poovey reads her found poem as her mom, Karen, adds finishing touches..

Kim Poovey reads her found poem as her mom, Karen, adds finishing touches..

I was thrilled to have Kim Poovey, author and historic reenactress, join the party!  She came with her creative mother, Karen. In fact, we ended up with three mother-daughter sets – an extra fun element to our creative afternoon. Can you tell Kim is a novelist from her workshop piece below? She picked some lovely language, including “…winged creatures/fairies arising/ nightly wanderings/Luna glow….”

©Kim Poovey

©Kim Poovey

Here’s one last sample from the day – ALL of the pieces were unique and beautiful! This colorful creation is from Mikka Dutton:

©Mikka Dutton

©Mikka Dutton

I love that Mikka included the “From the Library Of” part of the bookplate(!) and followed that with some sassy introductory lines and images – “one courtly/highly prized/”hard to get”/as well…..”

I am always surprised and delighted by what folks come up with, and it’s magical to me to see individual personalities shine through the choices of words, elements, colors, and the particular combinations of all of these.

MANY thanks to all of our afternoon creators – and thank you for letting me share your work.  Thanks also for asking if I would offer another workshop sometime – I am DEFINITELY game!  :0) If you’d like me to keep your email address handy for info about future classes, toss me a line at Robyn@artsyletters.com